Why We’re Different
The Russell’s Group uses a unique mix of strategy, creativity and data to meet our clients’ goals. Digital marketing is no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of marketing. Our Fortune 500 expertise gives us insight into nationwide and global trends to use for your business.
Our expertise in digital analytics, market research, technology, business design, and digital strategy helps us bring our clients the full potential of digital marketing to bear on their business.
What We Do
Capturing digital marketing capabilities to achieve business objectives
- We help clients drive higher leads and sales productivity along with other performance gains through digital marketing. This shift includes mastering multichannel digital marketing to generate distinctive insights from digital sources which serve as starting points for clients to develop new contact strategies, streamline planning & execution processes, and upgrade internal capabilities.
Upgrading the customer experience across digital channels
- We work with clients to integrate the flow of the customer experience across digital channels (Microsites, Main Site, eCommerce, Display ads, Text ads, Shopping sites, etc.), opening up new customer opportunities, supporting sales transactions, and creating new models for customer interaction.