Articles by: Mike Russell

Is LinkedIn Advertising a Good Value for Your B2B Marketing Strategy?

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March 9, 2016

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Is LinkedIn Advertising a Good Value for Your B2B Marketing Strategy?

From once being a small social networking site occupying a very specific niche in social media, LinkedIn has grown to be a force to be reckoned with in the world of business and LinkedIn advertising has proven to be very successful. Since its creation, marketers have tried to crack LinkedIn […]

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Can Bing/Yahoo be a Better Value for Your PPC Marketing Campaign than Google?

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March 8, 2016

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Can Bing/Yahoo be a Better Value for Your PPC Marketing Campaign than Google?

As far as search engine marketing goes, it’s no secret that Google takes the market share for PPC marketing. Google also boasts of the widest reach in terms of potential audience, which means your ads have a high probability of generating leads and increasing sales. That doesn’t mean, however, that […]

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