Articles by: Russells Group

5 Reasons Why You Might Need a New Ecommerce Website

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June 9, 2017

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Blog

5 Reasons Why You Might Need a New Ecommerce Website

When designing and building an ecommerce website you want your customers to use and love, the devil is in the details. It’s all about testing, testing, and even more testing, plus a solid understanding of how people think and behave when shopping—basically, psychology. If you’ve had your site up and […]

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How the Biggest Changes to Google AdWords in Years Could Affect Your Business

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May 2, 2017

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How the Biggest Changes to Google AdWords in Years Could Affect Your Business

Changes in Google have been rolling out for the past five years or so, but most of them have been targeted at changing the search engine’s algorithms that decide how sites are ranked in the search results. So far, Google hasn’t done anything to its other big service for advertisers […]

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How Not To Lose Money on Google AdWords Display Settings

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March 3, 2016

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Uncategorized

How Not To Lose Money on Google AdWords Display Settings

Stop Throwing Your Money Away If you want your PPC campaigns to reach out to as many potential customers as possible, then the Google Display Network arguably offers the best way of doing so. With more than 2 million Display Network websites, the possibilities for generating leads and sales through […]

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Top Online Display Marketing Tips

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March 3, 2016

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Blog, PPC

Top Online Display Marketing Tips

Top online display marketing ads are banner ads that contain text. They can be a combination of text and images. Following are some display marketing tips that will help you get more from your online display ads marketing budget. Drilling down the wants and needs of the target market: Before […]

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Why SEO is Vital for Hospitals and the Healthcare Industry

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March 3, 2016

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Blog, SEO

Why SEO is Vital for Hospitals and the Healthcare Industry

Hospital SEO – Why it’s Important to You! With more and more people on the internet every day, it is vital for any business to stay ahead of the curve with an online presence, especially in industries such as healthcare. Recent studies show that one in three American adults have […]

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PPC Targeted Strategy – Customer Email Matching

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March 3, 2016

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Blog, PPC

PPC Targeted Strategy – Customer Email Matching

Target Prospects More Efficiently In 2015, one of Google’s major announcements for its paid search platform, Google AdWords, was the introduction of Customer Match, a system allowing marketers to use email address lists to target a more relevant audience. Customer Match gives you the ability to show (and exclude) your […]

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7 Reasons Why SEO is Critical To Your Online Success

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March 3, 2016

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Blog, SEO

7 Reasons Why SEO is Critical To Your Online Success

In Today’s Competitive Market, SEO is More Important Than Ever! Having an online presence impacts the success of your business and search engine optimization (SEO) plays a very important role in your online presence reaching its potential 1. Makes your website more visible and increases your organic search rankings – […]

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8TIPS for your 2017 eCommerce Marketing Plan

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December 4, 2015

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eBooks

8TIPS for your 2017 eCommerce Marketing Plan

An Effective Digital Marketing Plan is Vital to your business’ success and can be the difference between a thriving, profitable business and one that is struggling!   A well-written, comprehensive digital marketing plan is fundamental because it describes how you plan to attract and retain customers, how you will compete, and […]

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Top Five 2016 Online Marketing Trends You Need To Know Now!

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October 5, 2015

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Top Five 2016 Online Marketing Trends You Need To Know Now!

Staying ahead of the curve is of the utmost importance in the digital marketing world. Here are 5 significant trends to make sure you’re ready for the challenges of 2016. 1. Mobile Marketing is the Future for 2016 The mobile landscape is altering the future of our marketing campaigns. A […]

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2017 Top 5 Trends for B to B eCommerce Online Marketing

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September 17, 2015

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eBooks

2017 Top 5 Trends for B to B eCommerce Online Marketing

Stay a Step Ahead of Your Competitors in 2017 Planning for 2017? Know what’s important (and what’s not) for B to B eCommerce to reach your goals, and make the right data driven decisions. Which marketing channels are important. In this eBook You’ll Find Out: Ad types, what works Where […]

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