Articles by: Russells Group

6 No Fail Ways To Use SEO to Boost Ecommerce Success

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July 21, 2015

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6 No Fail Ways To Use SEO to Boost Ecommerce Success

These 6 strategies for building your Ecommerce site for success will put you ahead of your competitors and increase both your traffic and your profits. 1. Building your Ecommerce SEO strategies The first step you want to be taken is an audit/competitive analysis. There is a lot to this when […]

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How Digital Body Language Plays a Role in Your Conversion or Lead

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June 3, 2015

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How Digital Body Language Plays a Role in Your Conversion or Lead

Digital body language may be a new term for you or one that you have heard but haven’t paid attention to. It is important that you do familiarize yourself with it as it could drive up your conversions and/or increase your leads. The basics: Every time an individual takes some […]

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7 Email Marketing Tips for Beginners

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May 6, 2015

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7 Email Marketing Tips for Beginners

Email marketing is a direct and potentially one of the most powerful marketing channels on the Web. In its broadest sense it includes every commercial email message sent to your website readers and business customers. If used properly, email marketing can help you drive greater traffic to your website, engage […]

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5 Major Email Marketing Growth Factors Not to Be Ignored for 2015

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May 4, 2015

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5 Major Email Marketing Growth Factors Not to Be Ignored for 2015

For those that think that email marketing has outgrown its usefulness they may be compromising their digital marketing portfolio by not giving it enough emphasis. This form of online marketing is still very much alive, and in fact, all indications are it is on a growth spurt for 2015. The […]

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5 Landing Page Tips to Convert Engaged Visitors into Satisfied Buyers

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April 29, 2015

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5 Landing Page Tips to Convert Engaged Visitors into Satisfied Buyers

The landing page is the first destination for people coming to your website. It’s where you direct traffic from all your marketing efforts, – social media, online advertising, email campaigns and so on, – and a key mechanism for engaging prospects with your brand and turning them into valued customers. […]

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Tips for Writing Good Adwords Text Ad Copy

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April 3, 2015

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Tips for Writing Good Adwords Text Ad Copy

If you want to scale up your business you need to advertise. There are many ways to do this on the internet and Google Adwords is one of the most popular ways of doing this. It is an advertising platform owned and operated by Google. Google will take your ad […]

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The Future of Retail

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March 1, 2015

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The Future of Retail

Let’s face it – the old retail model is dying! We are in the midst of a profound structural shift from physical to digital retail and it’s happening faster than analysts predicted. eCommerce is driving nearly all retail growth in the US!!               What […]

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Online Marketing and Advertising Trends

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February 1, 2015

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Online Marketing and Advertising Trends

US Internet Ad Revenue Overtakes Broadcast TV in 2013 and Mobile Ad Revenue Doubles! May 21, 2014 by Mike Russell Just how large is the online marketing and advertising space? According to IAB in 2013 online advertising generated $42.8 billion, more than broadcast TV. The IAB just released its full […]

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5 More Tips for Increasing Search Engine Traffic

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December 1, 2014

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5 More Tips for Increasing Search Engine Traffic

1. Include Anchor Text Throughout Copy Anchor text is identifiable in web page copy as clickable text that is hyperlinked. Search rankings are heavy influenced from anchor text and navigation is made easier for both users and webmasters through use of anchor text. Ideally, page related keywords should be used […]

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Don’t Underestimate The Value Of B2B Online Holiday Marketing!

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November 1, 2014

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Don’t Underestimate The Value Of B2B Online Holiday Marketing!

When you think of the holidays, some probable images that come to mind involve family and friends; it’s doubtful many think of B2B marketing. But it would be a mistake for marketers to tone down their B2B campaign during the holidays just because business communication isn’t a holiday tradition. If […]

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