Archive for category: Blog

5 Reasons Why You Might Need a New Ecommerce Website

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June 9, 2017

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5 Reasons Why You Might Need a New Ecommerce Website

When designing and building an ecommerce website you want your customers to use and love, the devil is in the details. It’s all about testing, testing, and even more testing, plus a solid understanding of how people think and behave when shopping—basically, psychology. If you’ve had your site up and […]

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How the Biggest Changes to Google AdWords in Years Could Affect Your Business

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May 2, 2017

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How the Biggest Changes to Google AdWords in Years Could Affect Your Business

Changes in Google have been rolling out for the past five years or so, but most of them have been targeted at changing the search engine’s algorithms that decide how sites are ranked in the search results. So far, Google hasn’t done anything to its other big service for advertisers […]

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Can Bing/Yahoo be a Better Value for Your PPC Marketing Campaign than Google?

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March 8, 2016

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Can Bing/Yahoo be a Better Value for Your PPC Marketing Campaign than Google?

As far as search engine marketing goes, it’s no secret that Google takes the market share for PPC marketing. Google also boasts of the widest reach in terms of potential audience, which means your ads have a high probability of generating leads and increasing sales. That doesn’t mean, however, that […]

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Top Online Display Marketing Tips

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March 3, 2016

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Blog, PPC

Top Online Display Marketing Tips

Top online display marketing ads are banner ads that contain text. They can be a combination of text and images. Following are some display marketing tips that will help you get more from your online display ads marketing budget. Drilling down the wants and needs of the target market: Before […]

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Why SEO is Vital for Hospitals and the Healthcare Industry

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March 3, 2016

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Blog, SEO

Why SEO is Vital for Hospitals and the Healthcare Industry

Hospital SEO – Why it’s Important to You! With more and more people on the internet every day, it is vital for any business to stay ahead of the curve with an online presence, especially in industries such as healthcare. Recent studies show that one in three American adults have […]

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PPC Targeted Strategy – Customer Email Matching

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March 3, 2016

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Blog, PPC

PPC Targeted Strategy – Customer Email Matching

Target Prospects More Efficiently In 2015, one of Google’s major announcements for its paid search platform, Google AdWords, was the introduction of Customer Match, a system allowing marketers to use email address lists to target a more relevant audience. Customer Match gives you the ability to show (and exclude) your […]

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7 Reasons Why SEO is Critical To Your Online Success

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March 3, 2016

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Blog, SEO

7 Reasons Why SEO is Critical To Your Online Success

In Today’s Competitive Market, SEO is More Important Than Ever! Having an online presence impacts the success of your business and search engine optimization (SEO) plays a very important role in your online presence reaching its potential 1. Makes your website more visible and increases your organic search rankings – […]

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Top Five 2016 Online Marketing Trends You Need To Know Now!

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October 5, 2015

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Top Five 2016 Online Marketing Trends You Need To Know Now!

Staying ahead of the curve is of the utmost importance in the digital marketing world. Here are 5 significant trends to make sure you’re ready for the challenges of 2016. 1. Mobile Marketing is the Future for 2016 The mobile landscape is altering the future of our marketing campaigns. A […]

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6 No Fail Ways To Use SEO to Boost Ecommerce Success

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July 21, 2015

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6 No Fail Ways To Use SEO to Boost Ecommerce Success

These 6 strategies for building your Ecommerce site for success will put you ahead of your competitors and increase both your traffic and your profits. 1. Building your Ecommerce SEO strategies The first step you want to be taken is an audit/competitive analysis. There is a lot to this when […]

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How Digital Body Language Plays a Role in Your Conversion or Lead

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June 3, 2015

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How Digital Body Language Plays a Role in Your Conversion or Lead

Digital body language may be a new term for you or one that you have heard but haven’t paid attention to. It is important that you do familiarize yourself with it as it could drive up your conversions and/or increase your leads. The basics: Every time an individual takes some […]

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