Assurant Case Study – First Page Rankings for 90% of Keywords in First Month
GE Appliances sold off their extended service contract business to Assurant. Since The Russell’s Group had been working with the GE Warranty group for years, it was only natural that we partner with Assurant during its transition to a new website. They needed our assistance to first help design the site, then generate sales from the site through a strong digital marketing campaign.
Goal of Campaign
- Site redesign leading to more eCommerce sales.
- Website Design
Results of the Campaign
- First page rankings for 90% of the keywords in the first month and double digit sales growth.