Assurant | Digital Marketing SEO Case Study

Assurant Case Study – First Page Rankings for 90% of Keywords in First Month

Assurant

GE Appliances sold off their extended service contract business to Assurant. Since The Russell’s Group had been working with the GE Warranty group for years, it was only natural that we partner with Assurant during its transition to a new website. They needed our assistance to first help design the site, then generate sales from the site through a strong digital marketing campaign.

Goal of Campaign

  • Site redesign leading to more eCommerce sales.

 

Strategy Implemented

  • Website Design
  • SEO

Results of the Campaign

  • First page rankings for 90% of the keywords in the first month and double digit sales growth.

 

Overview

Service Protection Advantage is Assurant’s extended service for most major products including major appliances and TV’s.

Client

Assurant

Services

SEO
Website Design

Skills

eCommerce
SEO

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