Caterpillar Parts | Digital Media Marketing Case Study

Caterpillar ® Parts Case Study – Heavy Equipment Manufacturer with over 1,400,000 parts in catalog

 

CAT Screenshot Russell’s Group had the opportunity to work with Caterpillar ® to generate traffic and sales for cat.parts.com.  The site was launched with the challenge of generating targeted awareness and traffic to the ecommerce site to buy parts online.  The site offers over 1,400,000 parts in many categories posing challenges from where to land prospects to how best to optimize the campaigns.

Goal of Campaign

  • To generate targeted traffic to the site focusing on the most important product categories down. Campaigns were designed to target current heavy equipment owners as well as other buyers who may be in the market for items the manufacturer offers.

Strategy Implemented

  • SEM/Pay-Per-Click Campaign
  • Display Ads
  • Remarketing

Results of the Campaign

  • Since the beginning, traffic has far exceeded expectations.

Overview

Working with the Cats internal team, Russell’s Group helped create a complete global digital media plan designed to generate targeted traffic to the site.

Client

Caterpillar Parts

Services

SEM/Pay-Per-Click Campaign
Display Ads
Remarketing

Skills

Display
eCommerce
PPC
Remarketing
SEO

Related Projects