Caterpillar | Digital Media Marketing Case Study

Caterpillar ® Case Study – Heavy Equipment Manufacturer Generates Leads to Sell Equipment

catlogoRussell’s Group worked laying out the Microsite Strategy with the creative team, designed to generate leads.  Our media plan used many areas of digital media to drive the right audience in and convert them to leads.

Goal of Campaign

  • To generate targeted traffic to the site resulting in leads for the products. Campaigns were designed to target individuals and companies in the market for heavy equipment.

 

 

Strategy Implemented

  • Microsite Designed to Funnel Leads
  • SEM/Pay-Per-Click Campaign
  • Display Ads
  • Remarketing

Results of the Campaign

  • Traffic and leads were higher than other similar campaigns going on in other parts of the globe for the company.

Overview

Caterpillar ® came to Russell’s Group looking for assistance in creating a microsite designed to generate leads and media plan designed to drive the right audience to the site.

Client

Caterpillar

Services

Microsite Designed to Funnel Leads
SEM/Pay-Per-Click Campaign
Display Ads
Remarketing

Skills

Display
PPC
Remarketing
SEO

Related Projects