Caterpillar ® Case Study – Heavy Equipment Manufacturer Generates Leads to Sell Equipment
Russell’s Group worked laying out the Microsite Strategy with the creative team, designed to generate leads. Our media plan used many areas of digital media to drive the right audience in and convert them to leads.
Goal of Campaign
- To generate targeted traffic to the site resulting in leads for the products. Campaigns were designed to target individuals and companies in the market for heavy equipment.
- Microsite Designed to Funnel Leads
- SEM/Pay-Per-Click Campaign
- Display Ads
Results of the Campaign
- Traffic and leads were higher than other similar campaigns going on in other parts of the globe for the company.