Cigna Case Study – Russell’s Group Exceeds Projections
Cigna, one of the nation’s largest insurance companies, was faced with the challenge of selling policies online in two states. They turned to Russell’s Group for assistance in developing their digital marketing.
Goal of Campaign
- Generate lead and selling policies in two states.
Results of the Campaign
- SEM/PPC – Leads were 4x projected amount at 1/2 the projected cost.
- SEO – 6 of targeted keywords were in top 10 on Google in 6 weeks.