Cigna | Digital Marketing SEO PPC Case Study

Cigna Case Study – Russell’s Group Exceeds Projections

Cigna, one of the nation’s largest insurance companies, was faced with the challenge of selling policies online in two states. They turned to Russell’s Group for assistance in developing their digital marketing.

Cigna

Goal of Campaign

  • Generate lead and selling policies in two states.

Strategy Implemented

  • SEO
  • PPC/Pay-Per-Click

 

 

Results of the Campaign

  • SEM/PPC – Leads were 4x projected amount at 1/2 the projected cost.
  • SEO – 6 of targeted keywords were in top 10 on Google in 6 weeks.

Overview

Cigna, one of the largest insurance companies in the US, sells health insurance directly to consumers via individual insurance for families, students and self-employed.

Client

Cigna

Services

SEO
PPC/Pay-Per-Click

Skills

PPC
SEO

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