GE Appliances Case Study
GE came to Russell’s Group before the site was launched with the challenge of creating traffic to the site and ultimately sales through the site. Due to the sites architecture the project offered some unique challenges for generating traffic.
With a well designed Internet Marketing plan Russell’s Group was able to deliver traffic to the site year after year, resulting in strong sales each year.
- To generate traffic to the site as soon as the site was launched. To target the audience that would purchase the produces the GE Appliances Outlet Store offered.
- SEM/Pay-Per-Click Campaign
- Product Feeds into shopping sites like Yahoo Shopping, Google Shopping, Bizrate and other
Results of the Campaign
- Generated almost all of the traffic to the site and attaining year after year of double digit growth in online eCommerce sales.