GE Appliances Parts Case Study – The Russell’s Group Grows GE Parts eCommerce
- To increase sales year over year of GE Appliance Parts and Accessories through the website.
- SEM/Pay-Per-Click Campaign
- Product Feeds into shopping sites like Yahoo Shopping, Google Shopping, Bizrate and other
Results of the Campaign
- Year after year of double digit growth in online eCommerce parts and accessories sales. First page results for hundreds of products.