Justin Boots

Justin Boots Case Study – Increased Organic Traffic from Search Engines 67%

Justin Boots®, an American bootmaker since 1879, was developing a new e-commerce website for their customers.  Russell’s Group was asked to do the all important SEO aspect of the new site.

 

Justin Boots Case Study

Goal of Project

To make it easier for Justin’s customers to find them in search engines through solid SEO.  Doing this would increase traffic and sales for Justin.

 

 

Strategy Implemented

  • Strategic Digital Planning
  • Competitive Analysis
  • SEO
  • SEO wire frames and UX

Results of the Campaign

While we can’t disclose the increase in sales, we can say – organic traffic from search engines (due to SEO) increased 67% in first 18 months.

Overview

Justin Boots, one of the nations most popular boot brands needed to boost their search traffic through SEO for their eCommerce site. Russell’s Group embraced the challenge.

Client

Justin Boots

Services

Strategic Digital Planning
Competitive Analysis
SEO
SEO wire frames and UX

Skills

SEO

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