Justin Boots Case Study – Increased Organic Traffic from Search Engines 67%
Justin Boots®, an American bootmaker since 1879, was developing a new e-commerce website for their customers. Russell’s Group was asked to do the all important SEO aspect of the new site.
Goal of Project
To make it easier for Justin’s customers to find them in search engines through solid SEO. Doing this would increase traffic and sales for Justin.
- Strategic Digital Planning
- Competitive Analysis
- SEO wire frames and UX
Results of the Campaign
While we can’t disclose the increase in sales, we can say – organic traffic from search engines (due to SEO) increased 67% in first 18 months.