Sightlines Case Study

Bleacher Company Wanted to Increase Online Sales

SAF-440x280Sightlines Athletic Facility is a leading grandstand/bleacher designer and manufacturer, with services that include bleacher installation, renovation of existing facilities, and fabrication of aluminum bleachers, team benches, and picnic tables among others.
The company sought to move generate more online sales and as such, wanted a digital marketing agency specializing in:

  • B2B website development
  • B2B e-commerce website design
  • SEO for B2B e-commerce
  • Digital Marketing for the site after its launching

Russell’s Group worked with the team at Sightlines to develop a more user-friendly shopping experience on their site, paired with the latest conversion rate optimization strategies.

Project Goals

  • Increase online sales to levels higher than Sightlines was achieving before the project.
  • Drive more organic traffic through data-driven SEO

B-to-C-eCommerceStrategies Implemented

  • Development and launching of e-commerce website
  • SEO for e-commerce
  • SEM/Pay-Per-Click Campaign
  • Display Ads
  • Remarketing

Campaign Results

With the help of Russell’s Group, Sightlines immediately saw their website appear on the first page of Google for target keyword phrases, which in turn increased e-commerce sales in as little as one week.

Overview

Russell’s Group worked with the team at Sightlines to develop a more user-friendly shopping experience on their site, paired with the latest conversion rate optimization strategies.

Client

Sightlines

Services

Display
eCommerce
PPC
Remarketing
Web Development

Skills

Display
eCommerce
PPC
Remarketing
Web Development

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