Yellow Cab Case Study

Yellow Cab Transportation Wanted to Generate More Curb Side Business

YellowCab-440x280Taxi company Yellow Cab was looking for a digital marketing partner to improve their online visibility and competitiveness. They sought a digital marketing company specializing in:

  • Website development
  • PPC
  • Local SEO
  • Review optimization

Russell’s Group worked with the team at Yellow Cab to develop a new and improved online presence focused on generating conversions.

Project Goals

  • To generate more curbside calls and yellow cab app downloads
  • To drive users to start using the app for their cab needs

Strategies Implemented

  • Focus on mobile – Develop a new mobile-optimized website where users can make one click to go to the app store and download the Yellow Cab app.
  • Add a call-in feature on the site for fast and efficient passenger pick-up.
  • Launch a PPC campaign with a link on the ad for the target audience to download the app or click to call dispatch.
  • Implement a campaign for tracking and improving rider reviews.
  • Claiming and verifying Yellow Cab on Google my Business to increase visibility on Google Maps and mobile search engine results pages.

Campaign Results

With Russell’s Group’s services, not only did Yellow Cab’s calls increase by a considerable number, the company’s app downloads also increased by over 500 percent within the first month alone.

Overview

Russell’s Group worked with the team at Yellow Cab to develop a new and improved online presence focused on generating conversions.

Client

Yellow Cab Louisville

Services

Website development
PPC
Local SEO
Review optimization

Skills

PPC
SEO
Web Development

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