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5 Landing Page Tips to Convert Engaged Visitors into Satisfied Buyers

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April 29, 2015

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5 Landing Page Tips to Convert Engaged Visitors into Satisfied Buyers

The landing page is the first destination for people coming to your website. It’s where you direct traffic from all your marketing efforts, – social media, online advertising, email campaigns and so on, – and a key mechanism for engaging prospects with your brand and turning them into valued customers. […]

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Tips for Writing Good Adwords Text Ad Copy

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April 3, 2015

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Tips for Writing Good Adwords Text Ad Copy

If you want to scale up your business you need to advertise. There are many ways to do this on the internet and Google Adwords is one of the most popular ways of doing this. It is an advertising platform owned and operated by Google. Google will take your ad […]

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The Future of Retail

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March 1, 2015

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The Future of Retail

Let’s face it – the old retail model is dying! We are in the midst of a profound structural shift from physical to digital retail and it’s happening faster than analysts predicted. eCommerce is driving nearly all retail growth in the US!!               What […]

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Online Marketing and Advertising Trends

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February 1, 2015

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Online Marketing and Advertising Trends

US Internet Ad Revenue Overtakes Broadcast TV in 2013 and Mobile Ad Revenue Doubles! May 21, 2014 by Mike Russell Just how large is the online marketing and advertising space? According to IAB in 2013 online advertising generated $42.8 billion, more than broadcast TV. The IAB just released its full […]

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5 More Tips for Increasing Search Engine Traffic

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December 1, 2014

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5 More Tips for Increasing Search Engine Traffic

1. Include Anchor Text Throughout Copy Anchor text is identifiable in web page copy as clickable text that is hyperlinked. Search rankings are heavy influenced from anchor text and navigation is made easier for both users and webmasters through use of anchor text. Ideally, page related keywords should be used […]

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Don’t Underestimate The Value Of B2B Online Holiday Marketing!

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November 1, 2014

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Don’t Underestimate The Value Of B2B Online Holiday Marketing!

When you think of the holidays, some probable images that come to mind involve family and friends; it’s doubtful many think of B2B marketing. But it would be a mistake for marketers to tone down their B2B campaign during the holidays just because business communication isn’t a holiday tradition. If […]

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How To Win The 2014 Online Retail Holiday Sales War!

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October 1, 2014

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How To Win The 2014 Online Retail Holiday Sales War!

Many experts are predicting this Holiday season to be a good one for retail e-commerce. The majority of all Holiday consumer purchases are either influenced by online research or actually occur online, according to Forrester. Forrester Research predicts that US online retail sales during the critical months of November and […]

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2015 Online Marketing Success – What You Need To Know Now

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September 1, 2014

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2015 Online Marketing Success – What You Need To Know Now

With 2015 just around the corner, you might be making an initial plan that outlines how you’ll spend your marketing and advertising dollars next year. If you’re thinking about simply copying your digital marketing strategy and budget over and doing the same thing you did in 2014—think again. Times are […]

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The Top 5 Online Marketing Trends That Will Dominate 2015

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July 1, 2014

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The Top 5 Online Marketing Trends That Will Dominate 2015

The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content […]

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Why a B2B eCommerce Platform is Crucial to Your Business

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June 1, 2014

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Why a B2B eCommerce Platform is Crucial to Your Business

According to Forrester’s research, 89 percent of firms reported that implementing e-commerce strategies brought up annual company revenue by about 55 percent on average. Furthermore, the average order value was increased by 31 percent for about 81 percent of respondents, while 88 percent reported 30 percent higher profitability per order. […]

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