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Five Social Media Strategies to Boost Your SEO
1. Institute Reputation Management
- Search positions are susceptible to negative reviews
- Use Facebook, Twitter, Pinterest boards as preventive measures to ensure positive brand messaging
2. “Theme” Your Website
- Blog post tags, retweets and customer reviews give search engines more keywords to detect
- Links to products or social media pages also help search engines associate with your brand
3. Open More Doors to the Buying Cycle
- The larger the social media presence, the more “doors” into the virtual store
- Virtual trail of social breadcrumbs leads to more opportunities to convert visitors
4. Collect Social Validation
- Online shoppers look for endorsements in customer reviews
- Use Facebook or Twitter positive reviews in the internal pages to show above other rating platforms
- Reassure consumers
5. Create Buzz
- Use social media links to get audiences talking, tweeting and linking to your content to ensure that your site is the number one hot spot
Tags Digital Marketing
