Assurant | Digital Marketing SEO Case Study

Assurant Case Study – First Page Rankings for 90% of Keywords in First Month

Assurant

GE Appliances sold off their extended service contract business to Assurant. Since Russell’s Group had been working with the GE Warranty group for years, it was only natural that we partner with Assurant during its transition to a new website. They needed our assistance to first help design the site, then generate sales from the site through a strong digital marketing campaign.

Client Goals

  • Site redesign leading to more eCommerce sales.
  • Improve search engine rankings.
  • Increase organic traffic to the site.
  • Increase PPC traffic with high ROI

 

Strategies Implemented

  • e-Commerce Website Design
  • Conversion Funnel Optimization
  • SEO
  • PPC

Results

  • Page 1 Google Ranking for 90% of Targeted Keywords 1st Month.
  • Leads Grew 70% in First 90 Days.
  • Sales Increased 78% in the First 90 Days.

 

Recommendation

“I highly recommend Russell’s Group. We hired their firm to help us as we developed our new website ServiceProtectionAdvantage.com which allows people to buy extended service plans on their appliances and electronics. They were extremely valuable in helping with the design of the website and placement in order for our website to be placed at the top of the Google rankings”.

Kelly Bittle
Assurant Solutions
MARKETING OPERATIONS MANAGER

Overview

  • Service Protection Advantage is Assurant’s extended service for most major products including major appliances and TV’s.

    Client

    Assurant

    Services

    SEO
    Website Design
    PPC

    Skills

    eCommerce
    SEO
    Web Development
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