5 Landing Page Tips to Convert Engaged Visitors into Satisfied Buyers
The landing page is the first destination for people coming to your website. It’s where you direct traffic from all your marketing efforts, – social media, online advertising, email campaigns and so on, – and a key mechanism for engaging prospects with your brand and turning them into valued customers.
Optimizing your landing page can increase these conversions exponentially. But remember, you only got about 5 seconds to appeal to and attract your prospects; otherwise, they’ll leave to other pages or even to your competitors.
Here are 5 tips you can act on right now to generate more qualified leads and increase your sales:
#1 Keep your landing page clutter-free.
The landing page is most effective when it conveys your message quickly and clearly. The easier people realize who you are, what you offer, and what you want in return, the faster they’ll convert to a lead or a sale.
Keep your page simple and easy to navigate. Explain your benefits with bullet points and use whitespace to direct prospect’s attention to your offering and Call to Action. Quality images will make the page more appealing to the eye, which will increase the chance of conversion.
#2 Develop trust and consistency with your landing page.
Trust and consistency are crucial for successful landing page conversions. Provide your contact information, – your phone number, address, map of your location(s), and social network links, – show yours or your team’s happy faces, and share few good quotes and testimonials from your satisfied customers, to boost trust on your landing page and reinforce confidence in future buyers.
#3 Show your value proposition.
Your prospects want to know what’s in the offer for them. Show visitors how your product, service, coupon, contest, benefits your customers, how it helps them solve their problems, and why they should care. The more convincing your value proposition is, the more leads and sales you’ll get.
#4 Have a clear Call To Action (CTA).
The Call to Action (CTA) refers to the action you want the visitors of your landing page to take. Use short, action-oriented words for the CTA, apply scarcity tactics to invoke an immediate reaction, make the button clear, with contrasting colors, and position it ‘above the fold’ so people won’t have to scroll down to see it.
#5 Optimize your landing page for search.
Getting your landing page found in search is important too. That’s why it needs to be optimized.
Include your target keywords and phrases in the page title, URL, and in the text of your landing page. Tell the search engines what you’re about. Also use relevant meta tags for your title, keywords and description attributes, and alt tags for the images.
Since Google loves highly-shared content, don’t forget to add your social share buttons as well, and make them highly visible.
So there you have it… the most basic guidelines for increasing qualified leads with landing pages. Go forth and apply them, and share your best results in the comments.
