CAT Dealers Case Studies

CAT Dealers® Digital Marketing Case Study – Heavy Equipment Dealers Generate Leads to Sell Equipment

Russell’s Group works with several CAT dealers to generate leads and sales from their existing websites. Our proven digital marketing strategies help the dealers generate more business through their existing sites without the need for additional costly landing pages. We build new customer-driven content into the sites driven by data analysis of Cat Dealer customer needs.

Cat Dealers Logo

Goal(s) of Campaign(s)

To generate targeted traffic to the site resulting in leads for the products. Campaigns are designed to target individuals and companies in the market for heavy equipment, construction equipment, ag equipment, used heavy equipment, used construction equipment and rental equipment.




Strategy Implemented

  • Audit of the site(s) and competitive analysis
  • Enhance landing pages and site conversion funnel where needed
  • SEO where needed
  • SEM/Pay-Per-Click Campaign
  • Display Ads
  • Remarketing
  • Email campaigns
  • Drip Email
  • IP Targeting
  • Social Media – LinkedIn and Facebook
  • Extensive tracking and analysis of results and optimization for improvement
  • Local online strategy
  • Local page development
  • Promotion enhancement strategy
  • Micro site development

Cat Dealer Promo Banner

Results of the Campaign(s)

Here are a few of the results:

  • 2,500% ROI for one dealers PPC campaign in 3 months
  • 71% Increase in goal conversion for one dealer in 4 months



Dealer Recommendation

It’s been a pleasure working with Russell’s Group.  They added value to our online marketing plan, with their heavy equipment knowledge, marketing strategies, and tactics.

Their proven PPC campaigns for Cat Dealers, saved us time and money and helped raise overall site traffic, increased our leads and really exceeded our expectations.  Russell’s Group truly is a team of Data-Driven Marketers.  I highly recommend Russell’s Group to anyone looking for a great digital marketing partner.


Greg Roth
Wheeler Machinery Co.


CAT Dealers are leveraging their sites to improve their reach while generating more leads and sales. Focusing on being cost effective and not throwing away content once it is used, the strategies all focus on building new conversion focused content into the site, covering multiple spots in the conversion funnel.


Multiple CAT Dealers


Enhance landing pages and site conversion funnel
SEM/Pay-Per-Click Campaign
Display Ads
Drip Email – marketing automation
IP Targeting
Social media – LinkedIn and Facebook
Complete Digital Marketing Services


Marketing Automation
Web Development

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