Caterpillar ® Case Study – Heavy Equipment Manufacturer Generates Leads to Sell Equipment
Russell’s Group worked laying out the Microsite Strategy with the creative team, designed to generate leads. Our media plan used many areas of digital media to drive the right audience in and convert them to leads.
Goal of Campaign
- To build a high converting site and then generate targeted traffic to the site resulting in leads for the construction line of products across several countries and continents.
- The campaigns were designed to target individuals and companies in the market for construction equipment who otherwise may not cal Caterpillar. In other words, new customers.
Strategy Implemented
- Microsite Designed to Funnel Leads
- SEM/Pay-Per-Click Campaign
- Display Ads
- Remarketing
Results of the Campaign
- Traffic and leads were higher than other similar campaigns going on in other parts of the globe for the company.
- Project Ranked Number 1 For Results.
