Digital Marketing Services for Manufacturers

Manufacturers have found the internet to be a new source of regional and global business. Purposeful digital marketing is a cornerstone for most manufacturing companies in today’s environment.

Russell’s Group has extensive success with top US manufacturers in many industries.  Once we have worked together on a strategy to reach your goals, some of the tactics we put into place include:


ManufacturingSEO – Our experience has shown digital marketing is an excellent opportunity for many manufacturers. We have found the experience we’ve gained in the more mature business-to-consumer SEO world has transferred very well to the manufacturing base.

PPC Campaigns – Our experience designing and running global PPC campaigns with over 1,000,000 keywords in many languages for manufacturers has positioned us to design a strong plan for your business as well. We measure everything, analyze and report back with recommendations.

Display and Remarketing Campaigns – We have had very good success with this strategy in the manufacturing base. We create cost-effective digital marketing display campaigns. Visitors normally need 6-10 visits before they become a lead, so we use proven remarketing strategies to drive them back to the transactional part of the funnel.

Social Media – Today’s manufacturers are stretching the boundaries of social media. Your campaign needs to reflect where your audience is—and we will show you where to find them.

eMail Marketing – Many times the purchases your customers make are expensive and require future parts and service to maintain them. An opt-in email marketing campaign is an effective and inexpensive way to stay in contact with your prospects and customers. We specialize in these email marketing campaigns.

Manufacturers Case Studies


Click here to put Russell’s Group to work for you today.