NDSSI Case Study

NDSSI Improved Visibility and Lead Generation through SEO Analytics

NDS-440x280Headquartered in San Jose, California, NDS Surgical Imaging (NDSSI) is a global leader in the design and manufacturing of surgical visualization, video processing, and wireless imaging systems. The company’s medical technologies have redefined modern surgical operating rooms, endoscopy suites, and minimally invasive environments.

NDSSI wanted to improve their online visibility and lead generation in their industry through a new and optimized website. The company commissioned Russell’s Group to provide solutions on both fronts.

NDSSI was looking for a digital marketing partner to improve their search engine rankings and increase their leads. They required the services of a digital marketing agency specializing in:

  • Search engine optimization (SEO)
  • Lead Generation
  • Google Analytics

Project Goals

  • Appear in search queries by the target audience
  • Generate qualified leads
  • Set up lead tracking on the back-end

Strategies Implemented

  • B2B SEO
  • Conversion Funnel/Conversion Rate Optimization
  • Analytics

Campaign Results

  • Russell’s Group produced significant improvements in targeted traffic, with an increase of more than 100% in leads captured in just first 6 months.


This case study looks at NDSSI, a Silicon Valley company that partnered with Russell’s Group for Search Engine Optimization and Lead Generation services.




Conversion Funnel/Conversion Rate Optimization



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