Yellow Cab Transportation Wanted to Generate More Curb Side Business
Taxi company Yellow Cab was looking for a digital marketing partner to improve their online visibility and competitiveness. They sought a digital marketing company specializing in:
- Website development
- PPC
- Local SEO
- Review optimization
Russell’s Group worked with the team at Yellow Cab to develop a new and improved online presence focused on generating conversions.
Project Goals
- To generate more curbside calls and yellow cab app downloads
- To drive users to start using the app for their cab needs
Strategies Implemented
- Focus on mobile – Develop a new mobile-optimized website where users can make one click to go to the app store and download the Yellow Cab app.
- Add a call-in feature on the site for fast and efficient passenger pick-up.
- Launch a PPC campaign with a link on the ad for the target audience to download the app or click to call dispatch.
- Implement a campaign for tracking and improving rider reviews.
- Claiming and verifying Yellow Cab on Google my Business to increase visibility on Google Maps and mobile search engine results pages.
Campaign Results
- With Russell’s Group’s services, not only did Yellow Cab’s calls increase by a considerable number, the company’s app downloads also increased by over 500 percent within the first month alone.
