5 More Tips for Increasing Search Engine Traffic
1. Include Anchor Text Throughout Copy Anchor text is identifiable in web page copy as clickable text that is hyperlinked. Search rankings are heavy influenced from anchor text and navigation is made easier for both users and webmasters through use of anchor text. Ideally, page related keywords should be used to create anchor text, as opposed to the generic “Click Here.” The anchor text should provide a description of the linked keyword and will prove extremely beneficial to future success of any website.
2. Properly Incorporating Sitemaps A clean and organized sitemap is critically important for any website. A sitemap allows a webmaster to alert Google of the web page URLs within a site that are readily available for crawling and indexing. Ordinarily a Google bot will find a site, crawl it, and index those pages within their database; but a sitemap shows a direct route for the Google bot to crawl and will lead to your website being indexed quickly and accurately. The better a site is indexed will lead to higher search rankings and overall more website traffic through Google.
3. Learning from Analytics Software Analytics software ultimately will keep track of all website data. Analytics will reveal how users are finding your website, how long the users are staying, what pages they are visiting, what keywords they searched in the engine and loads of other invaluable data. Google Analytics is free to use and can easily be set-up to gather information for your website. By learning how users find and navigate your site, you can modify or implement changes that will boost search engine result rankings, thus leading to more visitors.
4. Building Connections and Driving Traffic with Social Networking Social networking has become the norm in today’s online world. With millions of users between Facebook, Twitter, LinkedIN, Pinterest and various other sites exposure has become crucial for any website. By staying active and constantly publishing fresh content you can easily brand your company name for essentially little to no cost. User generated content provides fresh outlooks from your fans and numerous connections and links can be constructed quickly and effectively.
5. Staying Up-to-Date and Relevant By existing in a quickly changing online environment it is very important to stay up-to-date and relevant to your visitors. Google is constantly unveiling new algorithms that change the way web pages are indexed. Fresh and unique content should constantly be added to websites and a sound linking strategy should be implemented. The internet is evolving rapidly and it is vital for you website to keep up.
