5 Major Email Marketing Growth Factors Not to Be Ignored for 2015
For those that think that email marketing has outgrown its usefulness they may be compromising their digital marketing portfolio by not giving it enough emphasis. This form of online marketing is still very much alive, and in fact, all indications are it is on a growth spurt for 2015.
The internet is the hub of controversy and you will always see opinions for and against internet marketing. To make an informed decision it is much wiser to rely on reputable surveys. One such poll of 5,000 marketers showed that 73% indicated that email marketing was the mainstay of their business. The survey also indicates a lot more marketers are emphasizing the importance of 2015 email marketing strategies.
Email Smart Phone Convenience:
With so many smart phone users, research is showing that many more people are opening their emails on their mobile devices. With this being such an easy task to perform, it widens the marketing arena time wise. It used to be that people would wait until they got home and settled in for the night to read their emails. Now with the mobile easy access they can tap into your email digital marketing messages at any time.
Growing technology:
The method of delivery of email marketing is forever expanding, and making it much easier for the business personal digital marketer. Time is of the essence for most in business and this makes it a tendency to engage in marketing tactics that are easy to execute. Technology like the Gmail grid make for easy reading, while platforms like Mail Chimp or Aweber are focusing on becoming more user friendly.
Better Email data analytics:
There is a lot less guess and frustration as to what the email marketing campaigns are bringing in on ROI. More data is being made available to the marketer, which is easier to assess.
User accountability:
Technology is on the forefront to be able to supply email marketers with the ability to develop marketing strategies, which will be able to move email campaigns from the bottom of the sales funnel up towards the top. Tactics will focus on content marketing strategies that bring more conversions at this level.
