Website Development
Good website design is the cornerstone of a solid digital marketing strategy. No matter how good your advertising and marketing is, it will only be as good the impression your website leaves on potential customers.
At Russell’s Group, our approach is to create beautiful, user-friendly websites with your digital goals at the core. That’s why our process begins with our team of experts partnering with you to gain a deep understanding of the project intent and desired outcome. With a solid foundation in place, we will then develop a website that is strategically driven and creatively on point to support all your marketing initiatives.
Specialty Website Development
Are you looking to increase online product revenue or generate more leads from your current website? Russell’s Group also specializes in building comprehensive eCommerce and Lead Generation websites. Following a similar discovery process as the more traditional website, our specialty websites sites are designed and developed with a transaction-based mindset in place.
Our eCommerce website development not only showcases the products you want to promote, but also seeds your company’s brand in the mind of the customer. The number one goal is to generate sales for your business within a site that effortlessly guides the customer through a positive sales process to ensure future visits and additional sales.
We also specialize in creating sites that focus on Lead Generation, often by carving out and enhancing areas on your current website. We focus on taking what you already have invested in – your website – and molding it into a lead generation machine.
UX Optimization
With all websites designed and developed by Russell’s Group, our team thoroughly optimizes your website prior to launch. It is critical to have a thoughtful UX strategy in place to deliver a positive user experience and to ensure that your website is being recognized among search engines.
