Manufacturing

Digital Marketing Services for Manufacturers

Manufacturers have found the internet to be a new source of regional and global business. Purposeful digital marketing is a cornerstone for most manufacturing companies in today’s environment.

Russell’s Group has extensive success with top US manufacturers in many industries. Once we have worked together on a strategy to reach your goals, some of the tactics we put into place include:

SEO – Our experience has shown digital marketing is an excellent opportunity for many manufacturers. We have found the experience we’ve gained in the more mature business-to-consumer SEO world has transferred very well to the manufacturing base.

PPC Campaigns – Our experience designing and running global PPC campaigns with over 1,000,000 keywords in many languages for manufacturers has positioned us to design a strong plan for your business as well. We measure everything, analyze and report back with recommendations.

Display and Remarketing Campaigns – We have had very good success with this strategy in the manufacturing base. We create cost-effective digital marketing display campaigns. Visitors normally need 6-10 visits before they become a lead, so we use proven remarketing strategies to drive them back to the transactional part of the funnel.

Social Media – Today’s manufacturers are stretching the boundaries of social media. Your campaign needs to reflect where your audience is—and we will show you where to find them.

eMail Marketing – Many times the purchases your customers make are expensive and require future parts and service to maintain them. An opt-in email marketing campaign is an effective and inexpensive way to stay in contact with your prospects and customers. We specialize in these email marketing campaigns.