PPC Process

Pay Per Click (PPC) Process

Step 1

First we focus on Google Adwords since the majority of search traffic is generated with them.

Target Products/Services

  • Identify which products and services you are promoting

Target Markets

  • Identify our targets, both geographically and demographically

Messaging

  • What the message should be to attract the right audience

Types of ads to use

  • We want to use both the proven ad types along with ads offering newer features designed to create a higher conversion rate. See below for some examples of what we have previously created.

 

ad1

 

ad5

 

ad4

 

ad3

 

 

Landing page review

  • We carefully review the landing pages to be sure they tie into the keywords and the ads to achieve a high conversion rate

Keyword research

  • Methodically we’ll research and discover the best keywords and match-types to use for each campaign

Campaign Structures

  • Based on the overall campaign goals we’ll lay-out the best campaign structure to offer budget flexibility and sound reporting and back-end controls

Phone calls

  • We find many of the campaigns we run for clients to generate phone calls. We’ll work with you to decide the best way to integrate this into your campaigns…and track them

Tracking

  • Tracking is critical. To optimize towards the best ROI for your PPC campaign we’ll work with you to have tracking ready before the campaign launches

Goal creation

  • Once the tracking code is ready we need to be sure to track through goal creations the conversions and even partial conversions

Optimize

  • We continually optimize campaigns for best campaigns, adgroups, keywords, ads and placements

Reporting

  • Since you are important, so is the reporting we create for you. Our reporting is customizable to meet your needs

Analysis and Meetings

  • We carefully analyze your reports and then meet with you to review our findings and make recommendations for any changes

Step 2

Bing/Yahoo

Once the campaign is optimized we move it into Bing/Yahoo

Setup of the Bing/Yahoo tracking

 

As a Google Partner and a Bing Accredited Professional, 100% of our PPC team is Accredited

 

 

Russell's Group Certifications

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Click here to learn more about our ppc process and to put Russell’s Group to work for you today.