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2015 Online Marketing Success – What You Need To Know Now

September 1, 2014

With 2015 just around the corner, you might be making an initial plan that outlines how you’ll spend your marketing and advertising dollars next year. If you’re thinking about simply copying your digital marketing strategy and budget over and doing the same thing you did in 2014—think again. Times are changing. If you want to continue reaching prospective customers online, you need to follow the trends. You need to stay ahead of the game when it comes to connecting with people through your digital marketing efforts.

Marketing SuccessMore resources need to be allocated to creating compelling and relevant content.

  • Content Will Be More Important Than Ever. As Gartner analyst Jake Sorofman wrote, “Digital experiences and engagement draw consumers closer to a brand and more efficiently drive conversions and transactions online.”
  • This process needs to include nurturing existing customers and delivering the right content at the right time across the right channel to the right audience.
  • Companies will pay more attention to customer experience and curate content in a more emphatic, inspiring, client-oriented way.
  • Business content has to be more than informative and should entertain too.
  • Content to create and share in 2015 includes eBooks, infographics, case studies, newsletters, videos, webinars, blogs and more.
  • Video marketing is a part of content marketing and the coming years will see this particular marketing tactic playing a huge role in increasing a business’s profit. 2015 could very well become the year of ‘video marketing’. It will be the key differentiator of your content marketing strategy. Those that do it well will cut through the online clutter to attract customers, increase engagement and guide customers through the purchasing funnel. Uploading small and meaningful marketing videos on social platforms will boost site traffic.

You need to find out who your consumer is

  • As Facebook and tools like Google Analytics provide more powerful audience insight such as gender and age, marketers will be challenged to apply that new granular demographic data.
  • In 2015 marketing teams will have to take a step back and completely reevaluate their target audiences and figure out how to speak to reach specific users in more meaningful ways.
  • Consumer information lets you deep dive into needs, lifestyle, and motivations of your buyers and will allow marketers to target niche audience sizes use targeted advertising more efficiently than ever.
  • Targeted ads are considered twice as effective as non-targeted ones and one study demonstrated that retargeted display ad will inspire 1000% more people to search for this product!

Now is the time to get ready for the mobile revolution

  • The shift to mobile is already here and companies that don’t make the transition through the implementation of adaptive websites and a more mobile friendly user experience for customers will be in trouble.
  • Mobile is also great for location-based marketing and highly specific targeting. Location-based marketing will become a big deal in 2015 as advertising target consumers based on where they physically are, what they are doing, and what’s nearby that may interest them.

Getting heavily involved in Social Networking will be Critical

  • A recent study states that one quarter of the world’s population uses social media. According to an IBM study, 85 percent of users say social networks influence their purchasing decisions.
  • Businesses have to make informed decisions in which networks to invest their financial and personnel resources to achieve the best results.
  • Social media is no longer about following the masses; it’s about following your target audience.
  • Twitter is no longer just a platform that helps a business spread the word about its brand on the World Wide Web; it will now allow eCommerce businesses to sell products.
  • LinkedIn social media giant boasts 259 million active users and if you aren’t using LinkedIn as part of your social media marketing strategy yet, you are missing out. LinkedIn is a great networking tool for building your business.
  • Pinterest and You Tube are also important social platforms

Investing in internet advertising and retargeting will be extremely important to reach the consumer and convert sales

  • Internet advertising is predicted to rise by 10% – on a global rate!
  • Furthermore, mobile ads are also expected to grow by a smashing 48% in 2015. Consequently, online ad spending will increase during next year and this trend will continue further on, allowing marketers to precisely target specific user groups.
  • The web is a place, where people spend their time during work and free time, giving marketers a wealth of great opportunities for targeting, segmentation and tracking.
  • Marketing teams will have to spend more time – and money – investing in paid or sponsored placements to engage hard-to-reach business consumers

The hard work, thought and investment you put into your 2015 marketing strategy can set the stage for a successful year for your company. Those who are proactive, innovative and creative in their online marketing efforts will succeed those who do not will not be around for 2016!

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