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Optimizing and correcting local business listings are a key piece of the SEO puzzle. Leave local listings management to the professionals!

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September 27, 2018

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keyword research

The Importance of Keywords on Your Website

Is your website “speaking the same language” as its potential visitor base? Ensuring your website is well optimized for search engines to connect searchers directly to your site relies solely upon one thing – keywords. Keywords are simply words and phrases in your web content that make it possible for people to find your website through search engines. Before starting the ever-important step of keyword research, it is helpful to understand how to categorize keywords. Head keywords are usually one or two words, and have a high search volume which means a high cost and competition for the words. Body keywords are two to three-word phrases with a good search volume. Last but not least, long tail keywords include four or more words strung together with a low search volume, low risk, and high probability of conversion. When choosing your keywords, be sure to diversify your words so you can stand out among competitors. And don’t forget that “keyword stuffing”, the overuse of keywords on any particular page, is harmful to your ranking as Google penalizes for this action.
 

Keyword Research

Keywords are considered an important SEO ranking factor that Google uses when deciding where to rank your content in search results. When you have a clear understanding of what your target audience is looking for, it is easier to find the right keyword for your site through keyword research. Once you find appropriate keywords for your site, you can confidently enhance your content and deliver the answers searchers are looking for. It’s estimated that keywords containing three or more terms (commonly referred to as longtail keywords) make up as much as 70% of all searches, and convert on average at a 4-5x higher rate. Even a simple Google Search can help you find target keywords. seo keywordsWhen you start to type into Google, it will auto-suggest a search query. Once you have settled on keywords for each page, you must write SEO-optimized copy that includes these keywords for your website. And don’t just think that keyword research is a one-time thing! It is an ever-evolving part ensuring your site continues to maintain relevant keywords. Remember that each day, Google has never heard of 15 percent of searches before. So, this makes it even more important to regularly know keywords that your target market might by searching for on Google.
 

Where to Use Keywords in Your Website

It’s now time to use your final list of keywords in content throughout your website. These places include: Page title, URL, H1 tag, body content, site navigation link text, in-content link text, meta description, and image file paths. For each page, focus on having one main keyword that you can target variations of that same keyword on the same page.
With fyndyou, your business will receive Google Search Engine Ads in three keyword categories. We work with your business to determine what keywords are relevant to your business. Besides confirming that these keywords are currently on your website, you can rest assured that your business will start being found on the web. If you think you need to enhance your website traffic, or want to talk more about our ongoing SEO services, lets

 

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