How the Biggest Changes to Google AdWords in Years Could Affect Your Business
Changes in Google have been rolling out for the past five years or so, but most of them have been targeted at changing the search engine’s algorithms that decide how sites are ranked in the search results. So far, Google hasn’t done anything to its other big service for advertisers […]
Can Bing/Yahoo be a Better Value for Your PPC Marketing Campaign than Google?
As far as search engine marketing goes, it’s no secret that Google takes the market share for PPC marketing. Google also boasts of the widest reach in terms of potential audience, which means your ads have a high probability of generating leads and increasing sales. That doesn’t mean, however, that […]
Top Online Display Marketing Tips
Top online display marketing ads are banner ads that contain text. They can be a combination of text and images. Following are some display marketing tips that will help you get more from your online display ads marketing budget. Drilling down the wants and needs of the target market: Before […]
Why SEO is Vital for Hospitals and the Healthcare Industry
Hospital SEO – Why it’s Important to You! With more and more people on the internet every day, it is vital for any business to stay ahead of the curve with an online presence, especially in industries such as healthcare. Recent studies show that one in three American adults have […]
PPC Targeted Strategy – Customer Email Matching
Target Prospects More Efficiently In 2015, one of Google’s major announcements for its paid search platform, Google AdWords, was the introduction of Customer Match, a system allowing marketers to use email address lists to target a more relevant audience. Customer Match gives you the ability to show (and exclude) your […]
Top Five 2016 Online Marketing Trends You Need To Know Now!
Staying ahead of the curve is of the utmost importance in the digital marketing world. Here are 5 significant trends to make sure you’re ready for the challenges of 2016. 1. Mobile Marketing is the Future for 2016 The mobile landscape is altering the future of our marketing campaigns. A […]
How Digital Body Language Plays a Role in Your Conversion or Lead
Digital body language may be a new term for you or one that you have heard but haven’t paid attention to. It is important that you do familiarize yourself with it as it could drive up your conversions and/or increase your leads. The basics: Every time an individual takes some […]
7 Email Marketing Tips for Beginners
Email marketing is a direct and potentially one of the most powerful marketing channels on the Web. In its broadest sense it includes every commercial email message sent to your website readers and business customers. If used properly, email marketing can help you drive greater traffic to your website, engage […]
5 Major Email Marketing Growth Factors Not to Be Ignored for 2015
For those that think that email marketing has outgrown its usefulness they may be compromising their digital marketing portfolio by not giving it enough emphasis. This form of online marketing is still very much alive, and in fact, all indications are it is on a growth spurt for 2015. The […]
5 Landing Page Tips to Convert Engaged Visitors into Satisfied Buyers
The landing page is the first destination for people coming to your website. It’s where you direct traffic from all your marketing efforts, – social media, online advertising, email campaigns and so on, – and a key mechanism for engaging prospects with your brand and turning them into valued customers. […]
