Tips for Writing Good Adwords Text Ad Copy
If you want to scale up your business you need to advertise. There are many ways to do this on the internet and Google Adwords is one of the most popular ways of doing this. It is an advertising platform owned and operated by Google. Google will take your ad […]
The Future of Retail
Let’s face it – the old retail model is dying! We are in the midst of a profound structural shift from physical to digital retail and it’s happening faster than analysts predicted. eCommerce is driving nearly all retail growth in the US!! What […]
Online Marketing and Advertising Trends
US Internet Ad Revenue Overtakes Broadcast TV in 2013 and Mobile Ad Revenue Doubles! May 21, 2014 by Mike Russell Just how large is the online marketing and advertising space? According to IAB in 2013 online advertising generated $42.8 billion, more than broadcast TV. The IAB just released its full […]
5 More Tips for Increasing Search Engine Traffic
1. Include Anchor Text Throughout Copy Anchor text is identifiable in web page copy as clickable text that is hyperlinked. Search rankings are heavy influenced from anchor text and navigation is made easier for both users and webmasters through use of anchor text. Ideally, page related keywords should be used […]
How To Win The 2014 Online Retail Holiday Sales War!
Many experts are predicting this Holiday season to be a good one for retail e-commerce. The majority of all Holiday consumer purchases are either influenced by online research or actually occur online, according to Forrester. Forrester Research predicts that US online retail sales during the critical months of November and […]
2015 Online Marketing Success – What You Need To Know Now
With 2015 just around the corner, you might be making an initial plan that outlines how you’ll spend your marketing and advertising dollars next year. If you’re thinking about simply copying your digital marketing strategy and budget over and doing the same thing you did in 2014—think again. Times are […]
The Top 5 Online Marketing Trends That Will Dominate 2015
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content […]
eCommerce Trends For Retail
Online sales will grow from $225.5 billion in 2012 to $434.2 billion in 2017!!
Five Social Media Strategies to Boost Your SEO
Five Social Media Strategies to Boost Your SEO 1. Institute Reputation Management Search positions are susceptible to negative reviews Use Facebook, Twitter, Pinterest boards as preventive measures to ensure positive brand messaging 2. “Theme” Your Website Blog post tags, retweets and customer reviews give search engines more keywords to detect […]
Digital Marketing Definitions
Internet Marketing Definitions Familiarity with the definitions of these common internet marketing terms is a great way to get acquainted with the tools and concepts at work online. Internet Marketing: Marketing of products or services over the internet by means of Search Engine Marketing, Affiliate and Social Media Networks and […]
