Articles by: Russells Group

Hospital Marketing: 5 Things You Need to Have in Your Website

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September 13, 2019

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Hospital Marketing: 5 Things You Need to Have in Your Website

When it comes to hospital marketing, one of the most important components you need to have is an effective website. A great website can help hospitals get found by search engines, promote their services, and educate people in their community. In short, optimizing your website is one of the best […]

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Increasing profitability outsourcing media to help manage your workload

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July 19, 2019

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Increasing profitability outsourcing media to help manage your workload

This is a perspective on the benefits and potential perceived drawbacks of outsourcing media. The benefits far outweigh any negatives. This post will cover the following benefits to outsourcing Media: 1. Reducing and controlling operating costs; 2. Improving employee focus; and 3. Gaining access to world-class capabilities. Outsourcing media is […]

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2018 Top 5 Trends for B to B eCommerce Online Marketing

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September 17, 2017

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eBooks

2018 Top 5 Trends for B to B eCommerce Online Marketing

Stay a Step Ahead of Your Competitors in 2018 Planning for 2018? Know what’s important (and what’s not) for B to B eCommerce to reach your goals, and make the right data driven decisions. Which marketing channels are important. In this eBook You’ll Find Out: Ad types, what works Where […]

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8TIPS for your 2018 eCommerce Marketing Plan

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August 4, 2017

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eBooks

8TIPS for your 2018 eCommerce Marketing Plan

An Effective Digital Marketing Plan is Vital to your business’ success and can be the difference between a thriving, profitable business and one that is struggling!   A well-written, comprehensive digital marketing plan is fundamental because it describes how you plan to attract and retain customers, how you will compete, and […]

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How the Biggest Changes to Google AdWords in Years Could Affect Your Business

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May 2, 2017

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Blog

How the Biggest Changes to Google AdWords in Years Could Affect Your Business

Changes in Google have been rolling out for the past five years or so, but most of them have been targeted at changing the search engine’s algorithms that decide how sites are ranked in the search results. So far, Google hasn’t done anything to its other big service for advertisers […]

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How Not To Lose Money on Google AdWords Display Settings

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March 3, 2016

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How Not To Lose Money on Google AdWords Display Settings

Stop Throwing Your Money Away If you want your PPC campaigns to reach out to as many potential customers as possible, then the Google Display Network arguably offers the best way of doing so. With more than 2 million Display Network websites, the possibilities for generating leads and sales through […]

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Top Online Display Marketing Tips

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March 3, 2016

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Blog, PPC

Top Online Display Marketing Tips

Top online display marketing ads are banner ads that contain text. They can be a combination of text and images. Following are some display marketing tips that will help you get more from your online display ads marketing budget. Drilling down the wants and needs of the target market: Before […]

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Why SEO is Vital for Hospitals and the Healthcare Industry

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March 3, 2016

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Blog, SEO

Why SEO is Vital for Hospitals and the Healthcare Industry

Hospital SEO – Why it’s Important to You! With more and more people on the internet every day, it is vital for any business to stay ahead of the curve with an online presence, especially in industries such as healthcare. Recent studies show that one in three American adults have […]

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PPC Targeted Strategy – Customer Email Matching

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March 3, 2016

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Blog, PPC

PPC Targeted Strategy – Customer Email Matching

Target Prospects More Efficiently In 2015, one of Google’s major announcements for its paid search platform, Google AdWords, was the introduction of Customer Match, a system allowing marketers to use email address lists to target a more relevant audience. Customer Match gives you the ability to show (and exclude) your […]

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Top Five 2016 Online Marketing Trends You Need To Know Now!

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October 5, 2015

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Blog

Top Five 2016 Online Marketing Trends You Need To Know Now!

Staying ahead of the curve is of the utmost importance in the digital marketing world. Here are 5 significant trends to make sure you’re ready for the challenges of 2016. 1. Mobile Marketing is the Future for 2016 The mobile landscape is altering the future of our marketing campaigns. A […]

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