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5 More Tips for Increasing Search Engine Traffic

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December 1, 2014

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5 More Tips for Increasing Search Engine Traffic

1. Include Anchor Text Throughout Copy Anchor text is identifiable in web page copy as clickable text that is hyperlinked. Search rankings are heavy influenced from anchor text and navigation is made easier for both users and webmasters through use of anchor text. Ideally, page related keywords should be used […]

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Don’t Underestimate The Value Of B2B Online Holiday Marketing!

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November 1, 2014

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Don’t Underestimate The Value Of B2B Online Holiday Marketing!

When you think of the holidays, some probable images that come to mind involve family and friends; it’s doubtful many think of B2B marketing. But it would be a mistake for marketers to tone down their B2B campaign during the holidays just because business communication isn’t a holiday tradition. If […]

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How To Win The 2014 Online Retail Holiday Sales War!

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October 1, 2014

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How To Win The 2014 Online Retail Holiday Sales War!

Many experts are predicting this Holiday season to be a good one for retail e-commerce. The majority of all Holiday consumer purchases are either influenced by online research or actually occur online, according to Forrester. Forrester Research predicts that US online retail sales during the critical months of November and […]

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2015 Online Marketing Success – What You Need To Know Now

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September 1, 2014

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2015 Online Marketing Success – What You Need To Know Now

With 2015 just around the corner, you might be making an initial plan that outlines how you’ll spend your marketing and advertising dollars next year. If you’re thinking about simply copying your digital marketing strategy and budget over and doing the same thing you did in 2014—think again. Times are […]

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The Top 5 Online Marketing Trends That Will Dominate 2015

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July 1, 2014

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The Top 5 Online Marketing Trends That Will Dominate 2015

The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content […]

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Why a B2B eCommerce Platform is Crucial to Your Business

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June 1, 2014

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Why a B2B eCommerce Platform is Crucial to Your Business

According to Forrester’s research, 89 percent of firms reported that implementing e-commerce strategies brought up annual company revenue by about 55 percent on average. Furthermore, the average order value was increased by 31 percent for about 81 percent of respondents, while 88 percent reported 30 percent higher profitability per order. […]

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eCommerce Trends For B2B

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May 1, 2014

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eCommerce Trends For B2B

In 2014 we will see a large shift in the way B2B online marketing is conducted and those who adopt new strategies will see big gains while those who cling tight to the model of days gone by will be left standing and watching as the competition runs by. It […]

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eCommerce Trends For Retail

eCommerce Trends For Retail

Online sales will grow from $225.5 billion in 2012 to $434.2 billion in 2017!!

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Five Social Media Strategies to Boost Your SEO

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January 9, 2014

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Five Social Media Strategies to Boost Your SEO

Five Social Media Strategies to Boost Your SEO 1. Institute Reputation Management Search positions are susceptible to negative reviews Use Facebook, Twitter, Pinterest boards as preventive measures to ensure positive brand messaging 2. “Theme” Your Website Blog post tags, retweets and customer reviews give search engines more keywords to detect […]

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Digital Marketing Definitions

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December 5, 2013

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Digital Marketing Definitions

Internet Marketing Definitions Familiarity with the definitions of these common internet marketing terms is a great way to get acquainted with the tools and concepts at work online. Internet Marketing: Marketing of products or services over the internet by means of Search Engine Marketing, Affiliate and Social Media Networks and […]

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